Advertising

Today the advertising company AdMob announced that they will deliver the first Interactive Video Ad Units for the iPhone and the iPodtouch.

“We’re excited to announce our Interactive Video Ad Unit for iPhone. For the first time, mobile video is truly interactive as we’ve included customizable in-player action buttons enabling consumers to engage with Web content and more video content without leaving the video player.”

more at their Blog post “New: Interactive Video Ad Units for iPhone!”

Now when you have the time please watch the video

First Interactive Video Ad Units for iPhone and iPodtouch

Admob about their technology

“For each ad, we create multiple bitrate encodings of the video files and then dynamically stream the most appropriate file size based on the devices’ EDGE, 3G, or Wi-Fi connection.”

Gallery via Admob

An information refresh about Google’s last coup via MacRumors

“Google announced last week that it has agreed to acquire AdMob for $750 million in stock.”

Do you like these new way of advertising?

Do you like ads in general?

GigaOm reports that Alcatel-Lucent wants to begin providing German carrier E-Plus with technical equipment, to serve ads on their customer cell phones

“… that inserts advertisements onto mobile devices based on demographic information provided by a subsidiary of the carrier.”

Alcatel-Lucent’s post informates about how

“Germany’s E-Plus group is first service provider to leverage Alcatel-Lucent’s new Advertising Selection Server”

and how the

“The Advertising Selection Server provides mobile service providers with a single platform that is able to deliver via SMS, MMS and WAP a mix of push and pull targeted advertising campaigns tailored to an individual subscribers’ opt in preferences.”

will work.

I’am not really a fan of these demographic ads, which would be delivered to my Cell Phone.

DO YOU LIKE TO HAVE BIG BROTHER NEXT TO YOU?