Kantar: Android market share declined in the U.S. and U.K., but soared across Europe

According to the latest research data from Kantar Worldpanel ComTech, the iPhone 5 boosted its market share of mobile operating systems in the U.S. and U.K., but Android still extended its lead across Europe. The data was based on the third quarter of the year which ended on September 30th.

What You Need To Know:

  • In the U.S., the market of share of the iOS has increased to 35.7 percent from 21.5 percent a year ago. Android, in the other hand, has declined to 57.5 percent from 66 percent a year ago.
  • In the U.K., the market share of iOS has increased to 28 percent from 18.1 percent a year ago.
  • In other countries across Europe, the market share of Android has increased to 67.1 percent from 51 percent a year ago. The iOS has managed to earn 16.5 percent market share in the region.
  • The iPhone 5 was released on September 21 in the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the U.K. On September 28, the phone is released to 22 additional countries around the world.


iOS growth outpaces Android in U.S. and U.K., but not elsewhere

Android remains top dog in US and Europe, market share down however in the States
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Kantar: Apple iPhone 5 Slows Android’s Growth In U.S., U.K. — But Android Continues To Expand Marketshare Across Europe, To 67.1%
Tech Crunch