GigaOm reports that Alcatel-Lucent wants to begin providing German carrier E-Plus with technical equipment, to serve ads on their customer cell phones
“… that inserts advertisements onto mobile devices based on demographic information provided by a subsidiary of the carrier.”
Alcatel-Lucent’s post informates about how
“Germany’s E-Plus group is first service provider to leverage Alcatel-Lucent’s new Advertising Selection Server”
and how the
“The Advertising Selection Server provides mobile service providers with a single platform that is able to deliver via SMS, MMS and WAP a mix of push and pull targeted advertising campaigns tailored to an individual subscribers’ opt in preferences.”
I’am not really a fan of these demographic ads, which would be delivered to my Cell Phone.
DO YOU LIKE TO HAVE BIG BROTHER NEXT TO YOU?